Ochama, a Chinese supermarket chain wants to conquer the German market. The company offers a new concept: Click & Collect for groceries. Nine collection stations are planned in Germany.
A Chinese supermarket is heading for Germany. Ochama, a subsidiary of internet giant JD.com, offers grocery pickup stations. Customers can shop at the retailer according to the Click & Collect principle. A concept that does not yet exist in the German food trade.
Ochama wants to enable more flexible shopping
In the Netherlands, where Ochama was founded, the red pickup stations are already part of everyday life in many cities. In the online shop, customers can order fresh or frozen food and also non-food products such as electronic items. These are then delivered to the pick-up points where the customer can collect them. The idea behind it is that consumers can shop at any time like in the supermarket and pick up the goods flexibly at any time. Because the stations should also be open outside of the classic market times. Ochama describes it as “an even easier and more convenient shopping experience”.
“Pickup points allow customers to get the things they need exactly when they need them most, without having to plan ahead or wait at home for delivery,” said Lei Ling, executive of the Chinese supermarket . However, home delivery is also possible – according to the “” since the summer. For the time being, nine stations are planned for the Click & Collect model in Germany. These should be in Aachen, Cologne, Düsseldorf, Essen and Gelsenkirchen.
Products come from the Netherlands
According to this, the company has more than 120 stations throughout Europe. The online shop is only available in Dutch or English for the time being. You will also look in vain for German products. The goods come from the Netherlands, where Ochama has a 20,000 square meter warehouse. The Chinese supermarket is now also working there with stationary retailers. For example, the pick-up stations can also be found at Blokker, one of the leading non-food retailers in the Netherlands.
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It remains to be seen whether such an offer will also be available in this country. When exactly the pick-up stations from Ochama in Germany will go into operation is not yet certain.
Sources: “”,
Source: Stern
Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.
