In 2017, when the classification of the national team to the World Cup that would be played in Russia in 2018 was in danger, Noblex showed absolute confidence in the light blue and white shirt and launched a bold advertising campaign that emulated a dogma of faith: “buy your TV to watch the World Cup and if Argentina doesn’t qualify, we’ll refund your money.”
It should be noted that the risk was considerable, but finally Argentina achieved the classification, which enabled the Noblex campaign to escalate and enter the social conversation of Argentines, becoming a meme, a trending topic on Twitter and reaching international relevance.
At that time, Argentina qualified and Noblex’s marketing strategy was established: the campaign won more than 45 prestigious awards and is a multi-award-winning idea that won two Gold Lions at Cannes: one in the Creative E-Commerce category ( 2018) and another in Creative Effectiveness (2019).
Also, these days, the odyssey of the home appliance brand added a film version, The Manager, directed by Ariel Winograd and starring Leonardo Sbaraglia and Carla Peterson.
World Cup in Qatar: the campaign of free televisions for champion Argentina
In this way, standing on the shoulders of the giant that was “The Manager”, Noblex redoubled the bet with its new campaign in which it called for the purchase of 65″ and 75″ televisions on October 30, with the firm promise that If Argentina becomes world champion, it will return all the purchase money.
In this sense, the date of purchase is not accidental, since that day the greatest idol of local and world football, whom popular tradition considers a mythological being, a God, I would have turned 62 years old. “God pays” is more than a promotion, it is a matter of faith.
Argentina won the World Cup in Qatar and, with this promotion, there will be winners on both sides of the counter. Customers, because they will have free television and Noblex, because despite the fact that they will have to spend more than 1 million dollars, they win the best advertising campaign and position themselves in the market.
Source: Ambito
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