Gabriele Weishäupl directed the Munich Oktoberfest for 27 years. In “Die Boss” the 75-year-old tells how she prevailed against 40 male competitors to get the job of her life and made the dirndl a popular outfit for the Oktoberfest.
As director of the Munich Tourist Office from 1985 to 2012, Gabriele Weishäupl was also responsible for the world’s largest folk festival, the Wiesn. in the starpodcast “Die Boss” she talks to hostess Simone Menne about how she made the Oktoberfest more attractive for women and staged herself in a dirndl.
“I used the dirndl – also for my personal presentation and so that I look good. It developed into a hype due to the constant media activity about me, which of course had to do with the Oktoberfest, that’s quite clear. And over the course of the next one Ten years ago, more and more traditional costumes came up at the Wiesn,” she says in the stern podcast “Die Boss”.
“It was terribly difficult to say goodbye”
Weishäupl has significantly changed the Oktoberfest. Through her influence, the once rather rough folk festival became “softer, it became more ecological, it became more sustainable, it also became more thoughtful in many areas,” she says. The menu became more varied, the rides more colorful and the music quieter. “I have a fight directed against music that was too loud,” she continues. As a result, more visitors were attracted in particular, and the proportion of women increased.
After 27 years, it’s over for Weishäupl. “It was terribly difficult to say goodbye,” she says in an interview. But the Oktoberfest doesn’t let her go and she’s still busy years after her dream job. In this episode you can find out how a long career can end successfully without falling into a hole “The bosses”.
At “The Boss – Power is Female” top women speak among themselves: hostess and multi-board member Simone Menne (including BMW, Deutsche Post DHL, Henkel) meets female bosses from all areas of society to talk to them about their lives and careers. “Die Boss” appears fortnightly on Wednesdays on and the des staras well as on and all common podcast platforms.
Source: Stern
Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.
