Use of Big Data: an effective ally for companies’ businesses
Because of this More and more companies are investing in Big Data to develop their strategies sale and marketing.
Carlos Pirovanodirector of Observatory of the University of the Center for Advanced Studies in Exact Sciences (Caece)told Télam that the term Big Data includes “information assets characterized by such high volume, velocity, and variety that they require a specific technology and analytical methods for its transformation into value”.
The growth in the use of this tool by companies was reflected in a report prepared by the Caece Observatory: in 2022, 22% of companies that do not belong to the technological sector began to use Big Data to define their business strategies, against 11% registered in 2021.
This survey carried out by the house of high studies uses the Digital Intensity Index (IDI) which is presented semi-annually and measures, in this case, the degree of digitalization that companies that are not in the tech sector have in Argentina.
This indicator not only takes into account the number of technological tools that a company has but also how do you use them for their economic and organizational activities.
In the origins this tool began to be used in “mass consumption companies or supermarketsto make decisions and at the same time, design products based on the information obtained,” says Pirovano.
Companies design their products or make decisions based on hard data they obtain.“provoking that the business activity is based on greater chances of success, because they are huge processes of digitized and automated data,” said the specialist.
According to Pirovano, companies that use this type of tool “have the ability to differentiate themselves in terms of results, increasing their income and reducing costs”.
The growth of big data by companies as well triggered the rise of specialized firms that offer this type of service, especially to SMEs.
“We work with two types of projects: the implementation of specific dashboards to analyze various aspects of the business that you want to optimize, while we also democratize data in organizations,” he told Télam. Christian BogliottiManager of Pre-sales, Innovation and Products of the firm Data IQ.
Bogliotti warned that the data by itself is not useful to be analyzed if it is not easy to understandtherefore, “an observer is necessary who interpret from an analytical perspective, offering a context to understand it. That’s where this data becomes information.”
Thus, this process requires programming this data to configure, for example, a management control panel that allows to offer a full picture of production of a company produces, possible investments, among other benefits.
To this The possibility of making company data available began to be added in recent timesallowing “democratize“information within the same company.
Data democratization can be defined as a new way of rethinking how companies manage, distribute and consume data.so that this information is accessible internally without having to look for an expert.
“The business user is not satisfied with a dashboard that allows decision-making but rather the same companies are interested in learning how to interpret this data on their own, especially when it comes to sensitive information,” Bogliotti said.
This “democratization” enables teams in an organizationwhatever your level of technical knowledge, can analyze the data, understand customer behavior and promote strategies for decision-making.
Source: Ambito
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