Although 50% of the businesses consulted stated that they sold less than expected, 79% more than last year, promotions were a key factor in driving sales, since 68% of those surveyed indicated that the companies made some special offer and contributed to finalizing the sale.
The average ticket this year was $7,353according to the survey carried out by CAME on January 6 in 193 businesses in 30 cities of the country, including CABA and Greater Buenos Aires.
Even so, for the manager of Institutional Relations of the Argentine Chamber of the Toy Industry (CAIJ), Julian Benitez, toy sales fell 3.1% due to “an excess supply of imported products of dubious origin.”
“They entered the country in the first part of the year, based on precautionary measures granted by certain sectors of the justice to operators who sought to speculate,” Benítez told Télam Radio, and maintained that the trade moved “towards informal channels, both public thoroughfare such as unauthorized businesses and electronic commerce platforms, which publish uncertified apocryphal products”. “That reduced billing from traditional commerce,” said Benítez.
80% of the transactions were carried out with a credit card, taking advantage of bank promotions and the Ahora 12 Program, according to data from the CAIJ.
Source: Ambito
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