The Rügenwalder Mühle now makes more sales with vegetarian products than with meat. Now she’s betting on the next big thing: lab-grown meat.
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Michael Hähnel is supposed to hold still for a moment, just for the photo, but that’s difficult for him. After all, he wants to quickly tell you about his tennis teaching job during his business studies. Before that it was about his deceased dog and life in Greece. One can well imagine Hähnel as a tennis coach. He is an open guy who quickly gets on well with other people, and he says so about himself. And that makes him a pretty good match for the brand he represents. Hähnel is the man who can get along with anyone – and Rügenwalder is the brand that goes for everyone: meat eaters, vegans and everyone in between.
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Source: Stern

Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.