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Sunday, February 5, 2023

Almost ten billion euros: Red Bull achieved record sales last year

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As the company announced on its website, consolidated sales grew by 23.9 percent from 7.816 billion to 9.684 billion euros compared to 2021. 11.582 billion cans of Red Bull were sold worldwide last year, which means an increase of 18.1 percent compared to 2021, which was also very successful. The company did not say how high the operating profit was. The group cited the “excellent sales development” in almost all Red Bull markets as the main reason for the positive figures. According to the company, future expansions will focus on the core markets of Western Europe and the USA and the future markets in the developing countries. In addition, the drinks from the Organics division are to be rolled out to other markets. As is usual with Red Bull, growth is to be financed from operating cash flow.

As the business magazine “trend” writes in its new issue, which will be published next Friday, the volume for the planned Red Bull production campus in Concord, North Carolina (USA) will be increased by almost 50 percent to 1.48 billion dollars. Red Bull North America and RRB, the joint venture with the Vorarlberg fruit juice manufacturer Rauch, account for more than a billion. The aluminum can manufacturer Ball is also on board. A plant with production and filling systems is to be built in Concord by 2027. According to “trend”, the USA is by far the beverage giant’s most important market with a Red Bull sales share of over 45 percent.

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After the death of Red Bull founder Dietrich Mateschitz in October 2022, the group is currently run by a three-person management team. Mateschitz held 49 percent of Red Bull, which passed to his son Mark Mateschitz after his death. At the end of 2022, the company employed 15,779 people in 175 countries (end of 2021: 13,610 in 172 countries).

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