As reported by the company, they are lowering prices by up to 8% in various versions of the Mach-E. In addition, they reported that they are also lowering the extended range battery price and in that case the reduction would be approximately one 19%. The lower priced models they will also modify their prices, they will suffer cuts of between 600 and 900 dollars.
The explanation of these decisions
Ford CEO Jim Farleyspoke through his official Twitter account, explained the relationship between all the measures announced: “The increase will shorten customer wait times. and with a greater productionwe’re reducing costsallowing us to share these savings with customers.”
In addition, the company clarified that existing Mustang Mach-E customers who await delivery of vehicles will automatically receive the price cut.
“Ford just cut prices for the Mustang EV in response to Tesla’s price cut. You are about to start a mini electric vehicle price war in the United States with Tesla’s price cut,” said Dan Ives, an analyst at Wedbush Securities, on Twitter.
Source: Ambito