EssenceMediacom is made up of 10,000 people spread across 120 offices around the world, and directed by Nick Lawson, World CEO.
EsssenceMediacom brings together 600 people in offices spread over Miami, Argentina, Mexico, Colombia, Peru, Chile, among others.
Marina Günther, CEO of EssenceMediacom Latampointed out that “this is a unique moment for us and also for the media, communication and marketing industry in our Region. After a nine-month work process, we present a company that opens up great possibilities for communication, contact and connection between brands and consumers, aligned towards an increasingly digital, accelerated and transformative future”.
Marcelo Rivera, CEO of Essence Mediacom in Argentinafor his part, declared that “EssenceMediacom is the Breakthrough agency. A company prepared for the transformation and acceleration of business in Argentina. We understand communication, we know that the world goes beyond marketing and performance and the integrated vision of the one we have so that each interaction becomes a purchase opportunity”.
EssenceMediacom combines Essence’s technology DNA in performance, data, analytics and creativity with MediaCom’s expertise in strategic media and large-scale multi-channel audience planning.
EMOS, EssenceMediacom’s operating system, accompanies the teams in each phase of the process, guaranteeing consistency in data management, predictive capacity and automated optimization.
The global client base includes adidas, Bayer, Dell, Google, Mars, NBCUniversal, PlayStation, Procter & Gamble, The Coca-Cola Company and Uber. While in LATAM, EssenceMediacom counts among its clients Huawei, Kellogg’s, Honor, La Virginia, Ilolay and Megatone among others.
Source: Ambito
