However, “there is still a critical mass of the market and a perception of it with a favorable image to continue adding value and achieve a greater strengthening of the image of our beef”, add the specialists of the Internal Promotion Department of the public-private body.
According to the job, “digital marketing, social media management and communicational tone will be increasingly relevant sources of competitiveness in the near future”.
How healthy or sustainable is the product and how much people’s preferences play for it, are also beginning to be on the radar; particularly in the younger generations.
For centennials, who are between 16 and 24 years old, taste as an attribute of quality is not as ingrained as in generations of more than 50 years and instead they take into account the authenticity of the product; In the case of millennials (between 25 and 34 years old), they value the natural and the healthy more.
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