Werner & Mertz is a pioneer of sustainable cleaning products. For a long time, the company was in the niche with its Frosch brand. Today it drives corporations ahead of it.
No, Reinhard Schneider will not put the green frog aside. Not even for the photo. Like a chubby version of Kermit, the plush toy with googly eyes smiles out of the jacket. The brand mascot is almost always there. When something is important to Schneider, he pulls it through. No matter what others think. Without this stubbornness, he probably would never have gotten this far.
Source: Stern
