Foreign Minister Santiago Cafiero visited the auto parts manufacturer Litton Brakes, which is in the process of internationalizing its production, and highlighted the role of the programs implemented to promote the opening of new markets.
Litton Brakes is a company that produces auto parts that participated in a trade mission to Honduras from the Ministry of Foreign Affairs and will soon do so to Brazil and Mexico.
The objective of these missions is the opening of new markets and the expansion of the client portfolio abroad of the firms.
“We need to stimulate each of the SMEs and companies, and make things easier for them so that they can export. This is the case of this company that will continue to be part of the trade missions that we organize from the Foreign Ministry, so that it expands its markets, generating In this way, a chain of exports, foreign exchange and employment”, assured Cafiero during the visit to the town of Villa Lynch, in the San Martín district of Buenos Aires, where the company is located.
The minister was received there by the mayor of San Martín, Fernando Moreira, and by the firm’s president, Mario Gil, and was accompanied on the tour by the undersecretary for Trade and Investment Promotion, Guillermo Merediz; and the national director of Export Promotion, Laura Tuero.
“This is the path that we want companies and SMEs from Buenos Aires and all of Argentina to follow. With quality products, Argentine SMEs export Argentine talent, design and work,” said Cafiero, according to a statement released by the Foreign Ministry.
Litton Brakes is the largest manufacturer of brake pads for light and heavy vehicles in Argentina and one of the three largest in South America, with an initial production capacity of 12 million pieces per year.
It currently exports to Brazil, Paraguay and Uruguay, and occasionally to Peru and Chile, among other destinations.
Its production plant, currently under expansion, has 6,000 m2 of covered space, as well as a research and development center, and test and test spaces.
“We export to more than ten countries and at this moment we find ourselves with the support of the Foreign Ministry and the Secretariat of Production in an export project to be able to participate in other markets, in the certification of international standards and in the technological reconversion to be able to compete in better conditions in terms of quality and price with the major international players in the market”, Gil highlighted about the possibilities that the State offered the firm through its export incentive programs.
In particular, he emphasized the mission to Honduras in which the firm participated between March 22 and 23, where the company held 20 business meetings and concluded with a high probability of entering the Honduran market in the short term, according to the Foreign Ministry.
“The mission was very well organized by the Foreign Ministry, and at this moment we are already receiving requests for quotations,” evaluated the director of the auto parts company.
He also indicated that it was “very important” because “going to a new market and locating buyers and scheduling meetings one by one is very complicated for an SME.”
Representatives of firms such as Toyota, Volkswagen and Stellantis also participated in the mission, and 75 business meetings were held with 34 Honduran private companies and 10 from the state sector.
Source: Ambito
