A report revealed that some 45,000 Argentine brands billed more than $117,000 million last year through ecommerce.
At the same time as sales through the ecommerce grew by 25% during 2022, the trend deepens between entrepreneurs: 38% have an online business as a source of extra income. Among the reasons argued for opting for this route are the possibility of sell 24 hours to the whole country without limits (65%) and the opportunity to expand business and sell more (60%).
The study conducted over 45,000 businesses determined that during the past year billed $117,000 million in sales. The importance of this growth affects the Work marketgiven that 50% of Argentine start-ups and SMEs employ between two and five people, while 46% have at least one employee.
It was also revealed that in 2022 the tendency to use promotions (68%), free shipping (57%) and discount coupons (50%) to attract customers and increase sales. cyber monday maintained its leadership as the discount event in which the most entrepreneurs carried out commercial actions with 49%, together with the Mother’s Day and the hot sale (with 44% each).
The Platform Study StoreCloud underlined the challenges of online entrepreneurs: lack of time (28%) and investment (22%). For this 2023, they pointed as objectives to expand the product portfolio (35%) and increase the dissemination channels and online sale (32%).
Finally, entrepreneurship had a positive impact for those surveyed, being the Personal development and the increase in personal finances the main improvements that stand out.
Source: Ambito
