At the future fair in Shanghai, the German car companies painfully experience how they are losing importance in the exploding market for electromobility. You bet on the wrong horse out of greed. Or better: in the wrong car class.
Henry Ford, the inventor of the assembly line car, left many a clever sentence. One reads, “A deal that only makes money is a bad deal.” The bosses of the German car manufacturers should have the bon mot tattooed on their arms. As a lesson. VW, BMW and Mercedes were able to make a net profit of around 50 billion euros in the crisis year 2022, but they are currently doing pretty bad business on the world market. Especially in the future electric car sector.
Source: Stern
