“The fintech companies came to revolutionize and make the adoption of financial products easier,” said Juanes Roig. “It is for everyone and the key is in technology, in simple products, and in continuing to work on financial education,” added Stern. And all agreed on the importance of financial education: “It is a factor in which the entire sector has to work, we have to work because it means inclusion,” Jejcic summarized.
The second panel was made up of Sofía Arrobas, Head of Todo Pago; and Rosana Mazza, Partner at PwC Digital Services & FS Consulting Argentina. “With technology, we see an empowered consumer, who took habits in the pandemic and accelerated them. And they keep them. He is more and more demanding, he knows more and more and he has it as part of his daily life, ”said Mazza. For his part, Arrobas said: “The flexibility to adapt is key. To give businesses the opportunity to adapt according to their needs. Offer all available means of payment and all channels ”.
Then it was the turn of Santiago Sánchez, CPO of Naranja X, who told how the company evolved over the years, always with the customer “at the center.”
“Naranja X is a company that has undergone constant evolution. It started about 35 years ago, as a sports house where they sold sneakers and other things. Evolution was always focused on dealing with what the customer’s needs are ”, explained the manager. Mariano Biocca, General Coordinator of the Argentine Fintech Chamber, closed the event with a broad analysis of the sector in general and how it could not only cope, but also grow exponentially during the pandemic: “It is interesting because, as well as for the economy as a whole the pandemic represented a very strong blow, the fintech sector somehow continued to grow. And not because solutions for the pandemic were created, but that they already existed and the pandemic caused a need to access those solutions.
Ámbito Debate is the space created by Ámbito to facilitate the exchange of ideas on the central issues and challenges that occupy the business, political, economic and social agenda of Argentina and the world.
The cycle went through different themes during 2021: Energy, Sustainability, Technological Innovation and Gender Equity, Cities of the Future, a meeting of CEOs, another of women leaders and now one on the fintech sector. Sustainability, Finance & Investments and Health will close the year.
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