The multi-billionaire and Tesla boss expects a difficult economic environment in the coming year – and wants to counter this development with advertisements.
The electric car manufacturer Tesla traditionally does without advertisements, but CEO Elon Musk now wants to break with this line. “We’re going to try a little advertising and see how it goes,” Musk said Tuesday at Tesla’s shareholder meeting in Austin, Texas. Given the high demand, Tesla did not need paid ads for a long time.
Musk used his own popularity and other means as marketing tools – above all the online platform Twitter, which he has since taken over. But that seems to be increasingly exhausted – this year Tesla lowered the prices several times.
Tesla does not yet have a mature plan for advertising, Musk told the US broadcaster CNBC after the annual general meeting. “I’ve only just agreed to that, there’s no full strategy yet.” However, paid ads could be a way to expand Tesla’s customer base. The e-car pioneer is pursuing ambitious growth targets, but the competition is getting fiercer. There is also the threat of economic headwinds. Even Tesla is not “immune” to recession risks, Musk said. He expects a difficult economic environment in the next twelve months.
Source: Stern
