PxQ’s Data Analytics using web scrapping techniques revealed some 80,000 prices and released the results of what happened during the Hot Sale. In this regard, he revealed that the prices of products tend to accelerate inflation instead of moderating it.
The consultant registered considerable increases in the prices of the different products offered in the Hot Sale in the days prior to the start of the event, uploads that were not reversed once the offers for online purchases ended.
The examples surveyed
In a sample of the latest “Hot Sale”, the price of a “mid-range” cell phone rose 7.4% five days before the event began.
“Although it is true that during the month of April there was a high volatility of the parallel exchange rates that could have had a certain impact on the price increases that are observed during May, the analysis of what happened shows that price increases also occurred during the days leading up to the Hot Sale“, said Data Analytics.
In another example, this time with a 43” TV the same dynamic was also observed. Days before the “Hot Sale” of this year, it was observed an increase in the price of the product of 16%a dynamic similar to what happened, according to what was revealed, during 2022 (+6.9%).
mattress.jpg
In the case of a two-and-a-half-seater mattress, the same dynamic was observed.. However, in this particular case there were two consecutive increases: the first was recorded on 4/26 (+6%) and the second occurred 5 days before the “Hot Sale” event (+7.9%).
In other examples, in measuring the evolution of the price in the category “men’s slippers” be warned an increase of 6.2%, 5 days before the event “Hot Sale”. for the products “woman’s diver” It was verified that the day the “Hot Sale” event begins the price shot up 9.6% compared to the previous day.
As in the previous case, the Data Analytics measurement was completed, a hot and cold air conditioner was 15% cheaper the day before the “Hot Sale” event.
Source: Ambito
