Asked about equipment sales in the country, he indicated that “in the mobile industry the pyramid is not a pyramid. The broadest segment is the middle one. With a price range of $ 30,000 to $ 50,000 pesos.”
In that sense, he added that they are “high-functionality products, to respond to the need and demand that consumers make about the phone. That is why a mid-range phone is sold more than a low-range one, because the phone it became a communications platform. “
Regarding the high-end range, he indicated that in the company “the options within the S and Z family were enlarged, which is already on sale in Argentina and is an evolution of the Note: We are expanding the offer with equipment that allows access to a highly coveted family at a better price “. “We are focused on the new technologies that are flexible phones, which give a new form factor to the category and, in my opinion, what is going to be the future of the category itself: flexibility,” he said.
“For Argentina we bring the latest technology and we have great acceptance. Z is being a success in sales. The latest technology is something that the Argentine consumer values,” he said.
Also with televisions, the Argentine consumer had a good response to high-tech equipment and Drobeta recalled: “When we brought the first 8K TV, we tested with an imported product and now we are manufacturing locally.”
“The same happened with the smart refrigerator, everything that we have been testing from the premium family has a great acceptance in the Argentine consumer,” he added.
Motorola thinks the same
In March of this year, Germán Greco from Motorola had given a similar diagnosis: with the impulse of consumption and production in Land of Fire Oriented to the domestic market, smartphones produced locally and sold in Argentina are the same or cheaper than abroad.
Regarding the price difference abroad, Greco said that cell phones are cheaper than in Chile, taking into account the official dollar value. “If you use blue it is much cheaper. If you use the official one we are similar throughout the region including the United States. Some products higher or lower depends on the production process. But more or less we are in the order of the world price. The prices are very good and if you divide it by blue dollar or tourism, much cheaper. That does not mean that people from abroad come to buy phones. The important thing is that the consumer in Argentina is not paying here more than elsewhere, “he explained.” The important thing is that the consumer in Argentina is not paying here more than elsewhere, “he added.
On the other hand, the general manager of Motorola spoke of the difference between high-end and mid-range models and questioned their value in the local market for the value of the dollar: “What is high-end? What today is worth 45 Before it was worth 30 and was out of the high range. What was worth 45 today is worth 60 and is high range. The price is being adjusted, based on the dollar. For me the high range now starts at $ 50,000 “, he remarked.
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