Weak TV advertising business: ProSiebenSat.1 slips into the red

Weak TV advertising business: ProSiebenSat.1 slips into the red

CEO Bert Habets (left) at the 4GAMECHANGERS Festival in Vienna.
Image: Klaus Titzer (ORF)

Adjusted for special effects, depreciation and impairments, shareholders accounted for a loss of EUR 15 million in the first quarter, after a profit of EUR 38 million in the same period last year, as the company, which is listed in the German MDAX share index, announced on Friday.

Sales fell by 13.3 percent to EUR 816 million. Customers continue to find it difficult to advertise their products as a result of the slump in consumption.

For the further course of the year, however, the mood should brighten up, said CEO Bert Habets confidently: “In June we are already seeing significant improvements in advertising bookings compared to the previous months.” Accordingly, the adjusted operating profit (EBITDA) for the second quarter should be in the mid to high double-digit million euro range.

For the year as a whole, the manager continues to expect sales of EUR 3.95 to 4.25 billion and adjusted earnings before interest, taxes, depreciation and amortization (EBITDA) of EUR 550 to 650 million. Compared to the newly adjusted prior-year figures, the results could be either better or worse.

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