From the CACE they indicated that 76% of the visits to the official site of the event were made through mobile devices and most of the users navigated from Buenos Aires, 35%; CABA, 21%; Cordoba, 10%; Santa Fe, 6%; and Mendoza, 4%.
Air conditioners, cell phones and flights were the most sought after items in the first hours of the day in the Megadeals category. “For this edition, the same indicators of CyberMonday 2020 have been maintained, warning that in some cases and items there may be a limitation of stock. However, consumers and brands await these dates with attention to take advantage of offers and close the year of the best possible way“, detailed Lorena Comino -CEO and Co-founder of Facturante-.
The expectation of the organizers lies in the result of the live streaming sessions that some of the brands will have, where consumers will be able to make online inquiries about products and services.
“The Clothing category is the most chosen by buyers so far; at the official start of Cyber Monday 2021 it represented 73.4% of total sales, we will have to wait how the behavior of users continues in the coming days”, said the head of communication of Trendenube, Victoria Blazevic.
In the first five hours of the day, $ 145,316,460 was billed on this platform, with an average ticket of $ 6,540.
In the 22,219 transactions carried out, the clothing item represents 68.1% and an average ticket of $ 7,082, followed by Decoration and Home with 9.8% and a ticket for $ 9,350, and by Health and beauty, with 6% and a ticket average of $ 3,475. In this context, Mariela Mociulsky -CEO and founder of Trendsity and President of SAIMO, pointed out “most consumers are very analytical, thinking and recalculating which are the essential categories and which are not. What brands are they going to keep and what brand is not ”, and added“ the user constantly evaluates prices, product volume (quantity) and promotions ”.
Until now, 58.9% of purchases were made from CABA and Greater Buenos Aires, 13.2% from within the province of Buenos Aires, 6.4% from Córdoba, 5% from Santa Fe, while from In the rest of the country, 16.5% of the transactions were completed.
Source From: Ambito
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