In September, the start of the new Now 24 and Now 30 modalities was noted, which reached shares of 1.33% and 0.23% respectively. While there was a decrease in the 12-installment plans, from 39.15% to 38.77%; and from 18 from 16.98% to 14.89%.
Also measured by volume, the use of Now 12 In all its modalities (3, 6, 12, 18, 24 and 30 installments) it went from a participation of 23.12% in total consumption with credit cards in the second quarter, to 25.03% in the third.
This was specified by the Prisma Means of Payment Index, which is prepared based on information from the National Institute of Statistics and Censuses (INDEC), the Central Bank (BCRA), means of payment, digital wallets, card collection terminals, ATMs, electronic payment of taxes and services, and transactions through commercial platforms.
The report also highlighted that in the third quarter of the year there was a growth in the use and number of credit cards, of 26.36% and 4.39% year-on-year, respectively. In the case of the growth in card use, the “return” of the winter holidays, which last year were restricted by the pandemic, pushed consumption exponentially.
“There is growth in credit card transactions while debit cards consolidate their expansion of the last quarters”, highlighted the Director of Institutional Relations of Prisma Medios de Pago, Julián Ballarino.
He also remarked that “debit cards are growing in volume and in transactions, which shows a growth in bankarization,” and stressed that “the participation of the Now plans, driven by the new alternatives of 24 and 30 installments, increased.”
According to this indicator, in the third quarter Debit card consumption represented 45.98% of the volume of card use, a figure that was 3.5 percentage points higher than the 42.28% that it represented in the same period of 2020, and also registered a year-on-year growth of 38.43% in the number of transactions.
Source From: Ambito
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