MegaOfertas -which groups together the most important discounts in different areas- was so far the category most visited by internet users participating in the event, which began today and will run until midnight on Wednesday, based on information provided by the Argentine Chamber of Electronic Commerce, organizer of the event.
The other items that aroused the greatest interest were Clothing and Furniture, while the product that was searched the most was an anti-aging treatment, hyaluronic acid, followed by notebooks and box springs.
Until 17, At the partial closure reported by the organizers, a total of 1,361,154 people had registered on the official Cyber Monday site.
In its search engine, the most searched terms or products were Air Conditioning, cell phone, refrigerator, notebook, sneakers, fans, washing machines and bicycles, in that order.
Vtex, the unified commerce platform that provides services to brands and retailers, pointed out that so far in the first day around 930 purchase orders were registered per minute, with an increase of 17% in the number of products sold compared to the first day Cybermonday 2020.
The categories with the highest year-on-year growth were “Beauty & Health” (+ 135%) Clothing and accessories (+ 110%) and Home and Deco, with an increase of 95%.
MercadoLibre, for its part, pointed out that in the early hours of the day it registered a peak of 232,000 users browsing simultaneously.
Meanwhile, at the partial closing of 5 p.m., in Free market they accounted for more than 400,000 items sold, in a ranking led by air conditioners, televisions and skin care products.
With respect to 2020, the categories with the greatest increase in sales are Construction, Household Appliances and Air Conditioners, and Food and beverages.
On the platform Tendube, until 17, the turnover for the sale of products totaled $ 435,357,147, with an average ticket of $ 6,586 and a total of 66,104 transactions.
With regard to the strategies developed by the different brands, the expectation is placed on the level of acceptance that the proposal to do live streaming sessions has among consumers, to show the benefits of the different products.
The live sessions will be held between 6.30 pm and 9 pm on the official site of the event: cybermonday.com.ar
From Carrefour They indicated to Télam that “Smart TV’s and air conditioners are being the products that lead the ranking of orders.”
Meanwhile, since Avon -based on a partial survey closed at 4:00 p.m.- they said that they had doubled the number of orders compared to this year’s Hot Sale and that they registered “8 times more orders than on an average day”, with a ticket “almost three times higher. to the Hot Sale 2021 “.
Within the heading of construction materials, Bercomat family indicated that the most sold category so far is “ceramics and porcelain tiles” and that the average ticket is around $ 20,000
In retail, according to the digital commerce company Brandlive, On the first day of Cyber Monday, there is a 40% increase in transactions, with 80% more turnover than in the Hot Sale 2021 held last May.
Meanwhile, in Billing They assured that they registered an increase of 4% in the number of operations compared to CyberMonday 2020, with a turnover 25% higher than that of the event last year.
In the latter case, of the total of the operations carried out, 41% of the transactions were carried out from the province of Buenos Aires; 26.21% from the Autonomous City of Buenos Aires; 6.26% from Santa Fe; 6.20% from Córdoba; and 1.92% from Santa Cruz.
For its part, from Trendsity they marked that the item sightseeing it was “one of the categories that was reactivated with more force in the context of the current post-pandemic” and they pointed out that consumers “prioritize nearby, natural and rural destinations, with special concern for safety and clear cancellation policies”, given the possibility that the number of coronavirus cases will grow again.
For David Wilson, from the Ceibo Digital company, the consumer in general was affected by the pandemic and “companies have to be prepared to attend to them, otherwise they want to lose opportunities and competitiveness.”
“Several paradigms that had already been challenged for some time, were deepened and stress-tested in this context, exposing a set of tensions of digital transformation,” added Wilson, referring to the tension that exists between in-store purchases. physical regarding online purchases, among other dilemmas.
Finally, the payment company Pay U spread that Argentina remains in third place in the ranking of online payment processing in Latin America behind Brazil and Mexico, with a growth of 24% compared to last year; and the most active segments are streaming, fashion and delivery.
Source From: Ambito
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