With expectations of surpassing 70% of last year’s sales, a new edition of Cyber ​​Monday kicks off

With expectations of surpassing 70% of last year’s sales, a new edition of Cyber ​​Monday kicks off

Users will be able to see products from 13 categories: Electro and Techno; Travels; Furniture, Home and Deco; Clothing and footwear; Sports and Fitness; Food and drinks; Cosmetics and Beauty; Automotive; Babies and Children; Entrepreneurs; Services; Solidarity and Various.

The varied offer will range from fiber optic cables to beers, through services for the car and body creams, as well as construction materials -sheets and floors, taps, power tools and paints- and the inevitable air conditioning, which with the The recent heat wave already had a sales increase of 20% in the 3,300 and 2,600 watt equipment.

Online shopping had its great leap in the year of the pandemic, with the strong incorporation of consumers to a modality that was the only one possible to maintain health security. Also special events with discounts on items and services such as CyberMonday or the Hot Sale became occasions valued by consumers who, in addition, do a follow-up prior to the event to ensure that the product or service to be purchased has the discount that is promoted. .

In the sector, it is anticipated that everything that can be acquired in installments, without interest or fixed installments, will be highly valued and well received by consumers.

In this edition, the CACE organized live streaming sessions called “live shopping”, in which the participating brands will be able to show their products in a high quality transmission, and live consumers will be able to ask questions in the chat.

Source From: Ambito

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