In the company they indicated that the average ticket of the operations carried out so far on Cyber Monday 2021 was for US $ 1,319, 63% more than in the 2019 edition, pre-pandemic, when it stood at US $ 810.
For Vigo, “the motivations for an event that began with momentum are due to the news of the opening of borders, of a high percentage of vaccinated both in Argentina and worldwide; the proximity to the summer holidays and the great offers and financing that we get “.
He assured that the company worked to “listen to the needs of the new traveler” and to bring “travel possibilities for all tastes and pockets”.
For its part, the CEO of Trendsity and head of the Argentine Society of Marketing and Opinion Researchers (Saimo), Mariela Mociulsky, stated that they see a “promising future” for tourism, and stressed that they observed “a change in values towards responsible consumption, greater environmental awareness, collaborative intelligence, rescue of nature, experimentation and sensoriality “.
“Consumers are prioritizing nearby, natural and rural destinations, with flexible cancellation policies and keeping safety in mind as a priority,” he said.
For his part, Daniel Hana, president of Facve (Argentine Forum of Travel Consultants and Companies), indicated that as a result of the Pre-trip local destinations are the most popular during these first two days. “People are taking advantage of three factors: openings, promotions in interest-free installments and exchange rate uncertainty to anticipate purchases. So far, sales levels in the sector are 60 percent more than in 2019,” he said.
Among the most sought after destinations within Argentina, the Autonomous City of Buenos Aires, together with Bariloche and El Calafate make up the podium of the most sought after, followed by Ushuaia, Mendoza and Iguazú.
While in international destinations the best sellers are Madrid, Miami and Rio de Janeiro, followed by Lima (Peru), Cancun (Mexico), Barcelona (Spain) and Punta Cana in the Dominican Republic.
The three-day event of special discounts for e-commerce has already processed 95% more orders in general in all areas, and invoiced 139% more than in Cyber Monday last year, according to one of the participating companies. of the 2021 edition that began yesterday and is formally extended until 24 o’clock tomorrow.
“In Billing there is evidence of 95% more in number of operations compared to CyberMonday 2020 at the same time, a 139% increase in billing compared to CyberMonday 2020 at the same time,” underlined the CEO of the company dedicated to business solutions. billing, Lorena Camino.
In this company they identified the average ticket at $ 5,741, 23% more than the average ticket for cybermonday 2020, which was for $ 4,681.
“So far the top sales segments are: household appliances and technology, health, beauty and personal care; fashion and footwear and home construction and furniture,” they indicated from the digital agency Summa Solutions.
Source From: Ambito
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