The brands offered discounts of up to 50% – in some cases more – on their products. Among the most chosen is tourism, appliances and clothing.
Cetrogar, one of the most important retail companies in our country, announced a closing with an increase in sales of 25% compared to the previous edition and 40% more traffic on the site compared to the last Hot Sale in May. As for the most sought after, the company stated that “as we had anticipated, air conditioning products, cell phones, TVs and household appliances were the undisputed winners in people’s choices”, he confirms Juan Manuel Almeida, Marketing manager.
“With a very strong participation from the interior of the country and significant growth in CABA’s customer operations, the number of visits to our site increased exponentially and sales exceeded initial expectations. Consumers appreciated our solid financing proposal with 18 interest-free installments, our offerings of first-rate products and our logistics service, on which we bet in each edition ”, says Almeida.
Based on a survey conducted by the THAT’S, they detected that “the type of purchase depends mainly on the category they are looking for”, and explained that “users who made purchases in the food and beverages category are the most impulsive: they did not plan the purchase, but took advantage of the available offers to make it specific “, he pointed.
On the other hand, “users who bought electro, clothing or cosmetic products were more planners: they had been analyzing and investigating the product and its price, but they decided to buy it during the Cyber Monday when you see the sales. “
Users themselves indicated that they saw discounts on air conditioning, cosmetics -especially skin care creams and sunscreen-, technology (notebooks, consoles and tablets) Clothing and accessories; and sports.
Within cosmetics, the brand Nature registered an increase of 97% in the amount of sales compared to last year’s cybermonday, and a 246% increase in billing, with an increase of 86% in the average ticket. They found that 70% of transactions correspond to 3×2 promotions on selected products.
In another brand of the sector, Avon, registered an order per minute on average in the first two days, and found that the second day “was the best day of the app since its launch in mid-June, with 30% new users and we doubled the number of sessions.”
Avon’s ecommerce manager, Eric Caamaño, said that “the sales conversion rate is 10 times higher than in general.”
The conversion rate is the index that divides the number of visits by the purchases made.
On one of the e-commerce platforms, Tendube, At the end of the second day they registered more than $ 1,198 million in turnover, which represents an increase of 72.5% over the first two days of Cybermonday 2020.
In the stores of the platform, 192 items were sold per minute, with more than 545,000 products in 182,793 transactions (24% more than in Cybermonday 2020); an average of three items per operation and in this case Clothing accounted for 54.6% of total sales.
Source From: Ambito
David William is a talented author who has made a name for himself in the world of writing. He is a professional author who writes on a wide range of topics, from general interest to opinion news. David is currently working as a writer at 24 hours worlds where he brings his unique perspective and in-depth research to his articles, making them both informative and engaging.
