According to the Contabilium survey, the average sales ticket during CyberMonday 2021 registered an increase of 29.1%. While last year the average ticket was $ 4894.47 in 2021 it was $ 6321.26.
The Contabilium report also considered the invoicing of online sales of SMEs in the initial three days of CyberMonday, an event that runs throughout this week as CyberWeek. According to Contabilium figures, this year there was a 70.7% increase in sales turnover compared to the 2020 edition.
“Among the most popular categories in CyberMonday, mainly technology and computing, electronics, clothing and footwear stand out,” adds Halfon.
The three-day event of special discounts in e-commerce became from today on the Cyber Week, with the extension of the offers until Sunday 7 in most of the more than a thousand brands that participate in the marketing action organized by the Argentine Chamber of Electronic Commerce (CACE). With more than 2.7 million users who navigated the official website of the website, the reactivation of the tourism sector was confirmed, which included the Pre-trip proposals promoted by the national government and which reached pre-pandemic sales levels.
The CACE also indicated that the Cosmetics and Beauty category stood out in sales with an average discount of 31%, and the majority of sales in sunscreen, makeup and perfumes. Tíanube detected that the sales peak was 330 items per minute in the first 10 minutes of the first day of Cyber Monday; and that the product with the highest growth in sales compared to a normal week was the chinstrap, with more than 15,000 units sold, which represents an increase of 230% in just three days.
Source From: Ambito
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