The average value of the products purchased was slightly higher in 2022. The average ticket amounted to $15,099, compared to $6,880 last year, which implies a real increase of 2.5%.
The sales for the Father’s Day 2023 they fell 1.2% compared to last year, measured at constant prices. Although there were promotions to boost sales, they were not enough to activate demand from all sectors, according to the Argentine Confederation of Medium Enterprises (CAME).
The average value of the products purchased was slightly higher in 2022. The average ticket amounted to $15,099, compared to $6,880 last year, which implies a real increase of 2.5%.
45% of those surveyed tried to promote sales through some special promotion, while the remaining 55% did not. A quiet date was expected in the commercial sale, not only due to the lack of purchasing power but also because this year’s celebration coincided with a long 4-day weekend, where many families turned to the trip as a gift. The early collection of Christmas bonuses in the public administration and in many private sectors helped to give this impetus.
In the annual comparison, there were notable increases in Footwear and Leather Goods (+2.6%), Cosmetics and Perfumery (+1.7%) and Peripheral Equipment, accessories and cell phones (+0.2%). The rest of the items fell.
came.png
Expectations
Regarding sales expectations, 45% of those surveyed indicated that they were worse than expected, while for 11% consumption was the same, while 44% considered it better. Only 2% of the businesses measured estimated their sales much worse than expected.
Despite the result, in which there was more coincidence, is that to a greater or lesser extent, Father’s Day will contribute to improving monthly sales. This was perceived by 66% of the businessmen consulted.
This year sales started earlier than usual. It happened due to the increase in online shopping, which made it necessary to plan the gift in advance so that it arrives on time, due to the long holiday. It is that many families took the gift to the trip, in addition to taking advantage of many promotions that were valid only until Thursday the 15th.
There were people who chose the day of purchase based on the promotions and took their time to look for prices. Saturday was the strongest day, and businesses tried to open as long as possible.
Source: Ambito
