The highest peak in sales per minute was recorded on Monday, November 1 between 00:00 and 00:10 with a total of 330 products. Compared to Cyberweek2020, transactions increased 22% while billing increased 74%.
“The closing of CyberWeek leaves very interesting numbers that allow to support the growth of electronic commerce at the national level. We are very happy to see how the brands grow in each event, gaining experience and reinforcing their business strategy. At Tíanube we work so that your dreams become stories that transcend. ” analyzes Victoria Blazevic, Head of Brand & Communications at Tíanube.
In this CyberWeek – Thursday Friday Saturday and Sunday – the number of products sold grew 46%, when compared to the CyberWeek 2020 extension.
Sales by segment
- Dress: represents the 52,2% of sales, with an average ticket of $6.762
- Other segments: represent the 24,1% of sales, with an average ticket of $7.034 (includes gifts, toys, sports, pets, digital, industrial, services, erotic, equipment machines, office supplies, travel, cars, antiques, music and movies)
- Deco and Home: took the 10,8% of sales, with an average ticket of $12.150
- Health and Beauty: represents the 6% of sales and an average ticket of $3.951
- Bookstore and Education: had the 3% of sales, with an average ticket of $4.250
- Food and drinks: represents the 2,3% of sales, with an average ticket of $4.802
- Electronics and Technology: occupied the 1,6% of sales, with an average ticket of $9.714
Regarding the buyer’s profile, 52.1% of the purchases were made in CABA and GBA, 13.8% from Buenos Aires; 7.2% in Córdoba, 6.4% in Santa and the rest of the country, 20.5%. The device chosen to buy showed a notable difference in favor of mobile devices (65.3%) compared to computers (34.7%).
Source From: Ambito
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