After the Government prohibited him from operating with the plan now 12, the appliance firm whirlpool will join the program Fair Priceswhich will allow you sell their products again at a subsidized rate.
The American company, which had been penalized for leading the price increase so far this year and, at the same time, doubling the flow of imports compared to 2022, it refused to sign the new agreements arranged by the Secretary of Commerce.
Said program, according to the provisions of the Minister of Economy, Sergio Massacommits large companies to hold price agreements to access the benefit of selling their products in installments.
Consequently, the Secretary of Commerce, which leads Matias Tombolini He informed the executives of the American firm that either they entered Fair Prices or they could not sell any product in any store in the country with Now 12.
Adherence to Fair Prices
The resolution had immediate effect as the Whirlpool executives requested a meeting, spoke with the technical teams of the Secretariat and accepted the same terms as the rest of the companies that are part of Fair Prices: maintain June prices, unchanged, until the end of August.
Although the company presented some options with increases in its products, the Secretariat remained inflexible and Whirlpool will have the same agreement as Electrolux, Liliana, Peabody and Enova and Mabe.
In addition, the firm promised to continue with its investment plan, add more shifts in its plants and increase exports.
now 12
Through A12 you can buy national white line products, clothing, footwear and leather goods; materials and tools for construction, furniture, bicycles and motorcycles, among others.
For this new stage, the interest rate of the program (TNA) will remain at 72.75% until the end of the year, which implies a financing cost 25% below the market average.
Source: Ambito
