He Friends day represents a very important event from the economic and social. Not only is there the opportunity to meet up with friends, but businesses expect a high demand in reserves, which represents a higher volume of sales. In the run-up to this event, Focus Market for DiDi’s Social Mobility Blog conducted a survey to analyze which are the most important points of view taken into account.
According to the main results regarding the gastronomic sector, 39% of those surveyed will buy the festive lunch or dinner in a supermarket and cook at home; 29% will do it in a pizzeria; 14% will go to a bar; 9% on a grill; and 7% to a restaurant; while 2% will ask for a catering service.
“For SMEs in the service sector, from Friend’s Day to its subsequent days, it implies the most important economic movement of the year in the gastronomy, leisure, entertainment and mobility services sector, among others. This friend’s day is XXL because the festivities will start on Thursday the 20th, but will last the whole weekend,” he explained. Damian Di PaceDirector of Focus Market Consulting.
For the gastronomic sector, Friend’s Day is an opportunity that they try to take advantage of based on offers, promotions and discounts. “The plans of the meetings are Indoor-Outdoor. “There are strong promotions, both in physical stores and in digital discount coupon portals. According to FECOBA, 7 out of 10 SME stores have a positive expectationsince the average expenditure projection is $6,875 per person“DiPace detailed.
What Argentines do on Friend’s Day
According to the food demand projection, the average Argentine prefers to share dinners with friends more than anything. Among the most popular foods are: pizzawith 35%; roast, with 29%; and the chopped, with 24%. To a lesser extent, empanadas (9%), pastas (2%) and vegetables (1%) are preferred.
Friend’s Day is one of the three events that more mobilizes the Argentines in the year. Being more preferred nights outthe festivities usually last until dawn on the 21st, which means that the times with the greatest demand for mobility are those that are between 00 and 6 am.
The results showed that, if compared with the same days of the week before and after, the demand increases between 117% and 144%. On the other hand, the peak demand of mobility is usually given on the 21st at 2 am, with a 245% increase.
The only ones historical values that are close to this number were given on Wednesday December 21, 2022, the day after the caravan of the World Champion Team; on Wednesday December 7, 2022, prior to the holiday of December 8 and 9; and Wednesday July 20, 2022Another Friend’s Day, where the increase at 4:00 p.m. was 18.07%, at 9:00 p.m. 60.57% and at 11:00 p.m. 63.54%.
Source: Ambito
