Faced with inflation, companies and organizations choose to compensate their workers with bonuses and discount programs. Know the segments in which they are most applied.
The problem of inflationwhich has been present in Argentina for decades, can generate what is known as financial stress: the feeling of distress, anxiety and vulnerability that arise from the economic difficulties caused, in this case, by a constant price variability. Consequently, the unpredictability and projection inability impact on the strategies of the companies.
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A survey conducted by Bonda by Cuponstarthe company that works in talent loyalty programsrevealed that 92% of employees He declares that he has ever felt overwhelmed and distraught due to inflation in Argentina. However, 65% believe that the bonuses and incentives They’re a tool that makes a difference to make ends meet.


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According to the same company, the use of these benefits increased in the last six months. especially for the consumption of basic necessities.
Bond categories in Argentina
purchases of products is the most requested (40.5%), followed by gastronomy (19%). To a lesser extent, the use of benefits to tourism (8%).
“If we take into account that, according to INDEC, one of the items whose price increased the most was food, he is not surprised growing interest from the loyalty areas of companies and workers for discounts and A in these items”, says Brian Klahr, co-founder of Bonda by Cuponstar. “These numbers reflect the importance of listen and meet the needs of employees as the first step to achieve the success of the profit strategies”, he adds.
Consumption Inflation Basic Basket Supermarket

Mariano Fuchila
In this line, organizations have at their fingertips alternative tools that help to value their workerswithout impacting the financial health of the company.
Today, HR leaders face the challenge of offering compensation packages to your employees that allows them to fight the decrease in purchasing power without loss for the business itself. In this sense, incentives such as gift cards, bonuses and benefits remain a crucial part of the total compensation package and the business strategy.
Source: Ambito