This Sunday, August 20, the Children’s Day and most parents started “operating buy” a couple of weeks ago. However, for those who left it to the last minute, things changed when the Ministry of Economy He decided devalue the currency on Monday and all prices were raised. The question that arises is: were the prices of the toy stores?
As far as he could find out Ambit in dialogue with the Argentine Chamber of the Toy Industrythe products of national origin have already been delivered to the different marketing channelsso the new prices will be applied for deliveries after Children’s Day”.
Regarding imported products, “There may be some rebranding in some specific products but there really is no margin to make changes to prices because the aim is to promote sales this season, which accounts for 60% of annual sales for the sector.”
Children’s Day: the expectation of merchants
Facing the Children’s Dayalso known as the children’s daythe toy stores have high expectations for the sales. In this line, from the sector they expect a average ticket of $7,000.
According to Cristina CaffaroMarketing Manager of Vulcanita, the shops demonstrate their optimism and confidenceclinging not only to a varied and attractive product portfolio but also to a large stock of domestic and imported toys in order to satisfy the demand.
“Despite of challenging landscapewe look for prices, product assortment and business strategies line up to create a magical and captivating environment, where joy and the illusion of having fun become the protagonists, creating experiences for the family at the point of sale with activations and decorations for this long-awaited date”, adds Caffaro. And he continues: “The commitment to children continues to be the engine that drives this prosperous sector to provide smiles and unforgettable moments to those who are the future of the country.”
Toy Trends 2023
Among the highlights of this year are: Pinypon, Gabby’s Dollhouse, Nenuco, Cocomelon, Bluey and Ninja Turtles with the furor of the movie that will be released in a few days. Besides, classic toys that never go out of style like the DC figures with Batman, Flash, Wonder Woman and the increasingly popular Pokémon with Pikachu and his pokeballs, which are present among the favorites of boys and girls.
Source: Ambito
