A market study revealed what will be the gifts chosen for the little ones, and where most of the purchases will be made.
He Children’s Day this will be held sunday august 20and many families are already thinking what to do on that date and what to buy him as a gift to the little ones. from the classics toysuntil dress and technologythere is Many options for all ages and tastes.
A report from the consultant Focus Market revealed what are the options that Argentines They are going to give to children and where they prefer to buy them, taking into account promotions, prices and preferences for this date.
“This day is expected by merchants because it is aimed at items, then they only have sales potential in volume at Christmas or the Three Wise Men,” he said. Damian Di Pace, director of the consultancy. “The retail sales come from one 3.6% drop in the month of July and 1.6% in the accumulated of the year. He purchasing power of Argentines has lost to most of the products sold on this date,” he added.
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Children’s Day: how are Argentines going to give away?
According to the consultant’s report, of those surveyed who are going to give gifts for Children’s Day, the 24% chose to buy toys; The 12% dressand 11% computing. The ranking continues with sports articles (10%), didactic books (10%), cell phones (8%), vehicles (7%) and, lastly, footwear (6%). The rest is divided between consoles and video games, sweets, TV and video, and perfumes.
“The items that have the most weight within the preferences of Argentines had year-over-year increases of more than 125%as is the case of clothing and footwear,” added Say Pace.
On the other hand, at the time of buy the gifthe 3. 4% choose to do it in open air shopping centerswhile a 27% prefer to do it through electronic commerce. The list is completed in a 23% those who prefer to go to shoppinga 9% who chooses the Supermarket and a 7% who will go to the outlet.
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Focus Market
As established by the more than three thousand respondentschildren they prefer toys before any other gift. inside that itemthe favorite of the youngest is the puzzle -that rounds the $2 thousand the most economical-; secondly the dolls -with an estimated price of $3 thousand-; and thirdly, the remote control cars -that rub the $4,500approximately-.
Lastly, the Average ticket for a gift is from $12,880. “The sales prospects As of this date, they are affected by a macroeconomic environment that still has little future predictability. 59% of SMEs have an uncertain expectation for the date, while 30% maintain that they will be low. in turn, 7 out of 10 businesses received raises of prices in the last 3 days, between 10% and 25%”, they explained.
Source: Ambito
