Like every year, the Children’s Day It is one of the most anticipated events for traders. In a complex week after the results of the PASSED and the devaluation, it was revealed that the retail sales SMEs For this day they fell 0.2% compared to the same date last year, measured at real prices, in a week marked by general remarks that came to exceed 30%, according to the survey. Argentine Confederation of Medium Enterprises (CAME).
Only two of the items measured sold more than in 2022: Footwear and Leather Goods, and Audio, video, cell phone equipment and accessories. Meanwhile, the sales ticket had an average of $12,032.
Until Friday the 18th, the Children’s Day It seemed very quiet, but already around mid-morning on Saturday the shops saw the usual public circulating in search of gifts. on the balance sheet it was not a great yearbut was in line with expectations, which, given the context, were not encouraging. This explains that, despite the result, the 64% of the businesses consulted stated that they had sold the same or more than expected.
The tourist holiday did not contribute, because people poured money into trips and reduced the size of the gift was limited only to very minor children and more daily ties, when on other occasions nephews, grandchildren or children of friends are included.
The sales ticket averaged the $12,032 and the businesses surveyed marked as a characteristic that people turned to cheap products.
Promotions did not abound, only 50.7% of the premises that participated in the survey did some, it was 1.3 points less than last year and 11.9 points less than in 2021 (62.6%).
Children’s Day: How were the sales item by item
1. Footwear and leather goods
With an average ticket of $14,878, sales rose 6.5% compared to Children’s Day 2022, measured at real prices.
2. Audio and video equipment, cell phones and accessories
There was a growth of 4.9% compared to 2022 at real prices and the average ticket amounted to $14,614.
3. Clothing and accessories
Sales declined 1.8%, compared to last season, and the ticket was close to $9,184. The high temperatures of the week slowed down purchases of winter clothing and the supply of summer clothing was scarce, which affected the sale of these garments. The price increases did not help either, and there were few promotions for the usual of these stores. Only 46.6% of the SMEs measured carried out any.
4. Toy stores
Despite being the star item of the date, sales decreased 2% compared to last year. There was little stock and few varieties of products. The prices also had significant increases and that caused the demand to be oriented towards cheap items. The ticket averaged $12,099. It was the sector that carried out the most promotions, 76.3% of the surveyed premises had some, either their own or with banks.
5. Bookstores
It was the item where sales collapsed the most compared to last year (-8.6%). Book prices rose 20% in the previous week and for many customers what was usually an inexpensive gift became an expensive gift this year. The average ticket was located at $7,643, and although it was the lowest of all the surveyed sectors, the gap with products such as clothing was smaller than on other occasions, which explains the lower interest in choosing it as an option for this celebration.
Source: Ambito
