He who wins wins… the initiative. The Government seems to have recovered the center of the political scene on the day where the inflation data and the week that had JxC’s victory in Santa Fe as its axis. In a succession of advertisements, -today there will be one at 7 p.m.- the minister Sergio Massa found the touchstone of what, now, wants to resemble an electoral campaign by an ruling party.
It is known: anywhere on the planet, a government seeking re-election uses what it has at hand – which is a lot – to seduce the electorate. Generally the focus is on management, both past and present. However, this scheme is not convenient for the candidate Massa. This weakness condemned him to not being able to constitute a story of the future, strictly speaking, the electoral promise.
Recalculating
But some of that changed this week. Hence, two quick elements to mention:
One. The candidate-Massa seems to have obtained sufficient monetary resources to demonstrate that he can begin to do what he promises as part of his future government. Bonus for retirees, agreement on prices and salaries, profit reform, advertisements for monotributistas and self-employed workersetc.
Two. The promise appeared, in a political key, the expectation of a change, a resource that had not been able to be deployed in the previous one, perhaps because it had to maintain a “low profile” so as not to arouse the wrath of the IMF in the prior to the disbursement of US$ 7500 million.
The dollars arrive
With the dollars in the BCRA, and a million open fronts on the financial and liquidity level, Massa understood that the only way to attract the attention of society – absorbed with Milei’s tik-tok while paying increasingly higher prices in the gondola- it is shoring up the pockets.
Improve the purchasing power of income by any means possible, by decree, lowering taxes, granting bonuses, reopening joint ventures. Deep down, Massa distrusts that Milei’s voter believes that, when the time comes, the “chainsaw” and the blef of dollarization serves more than just to facilitate León del Abasto’s rise to power.
Closer it disappears
In summary: beyond the inflationary inertia, the internal bidding in the ruling coalition and the objections of the organization that leads Kristalina Georgieva, The resource of strengthening – even if it is short term – purchasing power, becomes a powerful argument because the rest of the opposition seems not to stop at that approach, when paying macro discussions – lowering the deficit, dollarizing, bimonetarism, caste – that They move away as the election approaches, almost a baglinizing ray.
For Massa, it is key that the electorate – that of Unión por la Patria and those that could still identify with this coalition, but did not go to vote in the PASO – begin to glimpse something of what the novelist Cormac McCarthy used to say: “If you can keep a small promise, then you can surely keep a big one.” With resources enabled for the short term and an agenda of progressive reforms that will begin to flood the Congressional ticket table, Massa already has his strategy for 15 days.
Source: Ambito
