The initial investment that an average user should make to be part of the world of media and entertainment exceeded one million.
A basic basket of entertainment services and technology that includes Cable + Internet service, cell phone, Netflix, Spotify and a discount card reached a value of $30,105 and represents 8.3% of the average gross salary seasonally adjusted of a worker in the formal sector. The data belongs to a recent report by the Institute of Economics (INECO) of the UADE.
Also, the document revealed that the initial investment What an average user should do to be part of the world of media and entertainment that involves the purchase of a Smart TV, a cell phone, a PC/Notebook and a tablet, exceeded one million ($1,073,000). “It is important to consider that some of the equipment may have shared and simultaneous use,” they clarified.
Meanwhile, the total value of a premium basket either expanded of media and entertainment services is $37,373, and includes the same services as a basic basket with the addition of Prime Video, HBO MAX, Disney+, Star Plus and PlayStation Plus. This basket represents a 10.3% of the total value of the average salary of a worker in the formal sector.
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The data of the Media and Entertainment Observatory They aim to “analyze how a basket of technological and entertainment media goods and services is formed and what is the budget that a user must allocate monthly to be able to consume it.”
“The most expensive services are those provided by Cable TV, Internet and Cell phone. Furthermore, payment in dollars by credit card for platform subscriptions considerably limits the range of users who can access this universe,” they expressed.
Expanded technology basket: August budget
- CABLE+INTERNET: $17,860
- CELL PHONE SERVICE: $5,429
- NETFLIX: $3,662
- SPOTIFY: $1,054
- MEDIUM DISCOUNT CARD: $2,100
- PRIME VIDEO: $1,021
- HBO MAX: $700
- DISNEY+: $800
- STAR PLUS: $1,800
- PLAYSTATION PLUS: $2,947
TOTAL: $37,373
“The more expensive services are the ones who provide Cable TV, Internet and Cell Phone. Furthermore, the payment in dollars with credit card subscriptions to the platforms considerably limits the range of users who can access this universe.
“According to the income deciles of the August 2023 homes, only the homes of the highest deciles They can access the technological devices that make up the initial investment. Most of these purchases are made through installment financing or other types of payments. At the same time, the basic and expanded consumption baskets of entertainment media and technology for a typical household represent a high expense in the monthly family budget,” the study noted.
Source: Ambito
