Digital acceleration in the heart of the Argentine countryside

Digital acceleration in the heart of the Argentine countryside

After so many years of history, do we get to everything we can give? Clearly not. The technology Advanced digital opens a new paradigm in the Argentine field for the automation of processes, tasks and work. Also to think of new innovative products and services that use Artificial Intelligence. In principle, and in times of technological intensity, it is a cultural break that begins with digital education. At this point, there is an intergenerational crossover between the youngest producers (the majority, digital natives) and producers with more years and experience, who have undergone several digital and technological transformations in recent times.

This would be the first link that we can take advantage of to think about the connected, intelligent and digital field of the coming years. In order to follow this path, strategic alliances with actors who deeply know the agricultural industry and its people are fundamental, which is why we work, for example, with CREA.

The opportunity: to be the hotbed of agtechs and foodtechs

This decade that we are beginning will help us to cross the technological frontier and advance in a 4.0 revolution that has the countryside as its main protagonist. According to an investigation carried out by CREA, the digital revolution is part of the transformation of the Argentine countryside and is in the minds of producers: 80% agree to some degree that the incorporation of robotics will change production agriculture in a radical way.

On the adoption of new technologies: 44% of the producers said they did it “to solve current problems”; 32% are interested in trying and evaluating different alternatives; 19% do so with the aim of “capturing new opportunities”.

In this sense, we have all the potential to be the barn and the supermarket of the world at the same time. Also, to be the seedbed of agtechs and foodtechs that assist the market with ventures and companies that generate added value from the technology industry and with ways of facing digitally different projects. This union is more alive than ever and must be part of a long-term strategy.

To be a leader in digital, you have to set clear goals, make strategic alliances, work as a team, observe what is being done in other latitudes, learn from others and bet on disruptive technologies that, without human knowledge, could not be applied in environments as challenging and changing as the ones we live in. The key is to incorporate cloud technologies, artificial intelligence, internet of things, Big Data and data analytics, blockchain that facilitate and optimize our everyday tasks. This can be applied, for example, in farms and fields connected with IoT technologies to measure the temperature of soils, air, the state of animals.

Today there are local examples of use with technologies that are low cost and ready to use. To connect machines and make them intelligent, through sensors to detect their operation, warn if they are about to break and anticipate. In the food safety and distribution chain, to trace the product and understand its life cycle. In the operation of the business, access to trade and goods insights instantly to advance new projects and improve work processes and to create innovative products and services. It can also be applied to manage risks and adverse situations, such as to predict climatic and pest problems that may affect production.

There is no absolute consensus on which was the first agricultural population in the world. Ain Ghazal, for example, located in central Jordan, was one of the first peasant towns over 10,000 years old, where its inhabitants grew wheat, barley, chickpeas and lentils; At the same time, others went to nearby areas to herd sheep and goats. With what there is consensus is that human beings always use the technologies that we create ourselves to be able to create, innovate and progress. Let’s trust them to bring digital acceleration to the heart of the Argentine countryside.

Source From: Ambito

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