The majority of sales made on the first morning of the so-called Cyber Monday shows the decision of consumers to take advantage of the discounts most important, the promotions and offer coupons, according to one of the e-commerce platforms that participates in the action that will culminate this Wednesday at 12:00 p.m.
“83% of purchase orders have some type of discount, promotion or offer code,” indicated from Tiendanube, while specifying that “andl 3×2 is the most offered promotion (46%), followed by 2×1 (44%)”, while “the remaining 10% corresponds to other types of promotions”.
For the 2023 edition of Cybermonday, which began at zero hour today and formally extended until midnight next Wednesday, from Argentine Chamber of Electronic Commerce (CACE), organizer of the event, predict rational behavior on the part of consumers, who take advantage of price improvements and financing.
In turn, the head of CACE, Andres Zaied, stressed the “federal” nature of the action since 27% of the more than 900 companies who participate correspond to sellers based in the provinces “that they can take their offer to the entire country.”
Zaied, in dialogue with Télam, indicated that they are “happy” about the development of cybermonday, and stressed that there are offers for “all types of consumers. It is the best time to buy something,” he assured.
Cyber Monday: the average discount is 25%
In Storecloud The average discount is 25% and at noon they had reached a rate of 154 products sold per minute.
In the case of Chango Mas, One of the supermarkets participating in this special discount action told Télam that on the first morning they registered 75% more orders compared to last year’s Cyberday.
“We also have 51% more traffic on our MasOnline portal,” the director of institutional relations of GDN Argentina (ChangoMâs), Juan Pablo Quiroga, told Télam.
On this site, among the products most visited by consumers are Air conditioning, refrigerators, consoles, wines and sparkling wines, milk, breakfast products and sweets.
According to data from the company Facturante, the provinces that show the highest number of purchase operations on the first morning are Buenos Aires, CABA, Córdoba, Santa Fe and Mendoza.
Its executive director, Lorena Comino, assured that in the first hours they had a peak of 995 receipts per minute, and in this case the average ticket was $25,264.
For his part, the executive director of the Shipnow firm, Franco Tertzakian, indicated that, “so far on Monday, there was a 15% increase in orders versus the recent Hot Sale 2023″.
In the early hours of the day, more than 70,000 people connected and browsed through the companies’ proposals.
Source: Ambito
