Until now, the most searched products are: air conditioners, slippers, refrigerators, washing machines and notebooks.
Meanwhile, the most chosen categories are:
- Clothing and footwear
- Electro and techno
- Furniture, home and deco
- Trips
- Health & Beauty
The average discount
In this new edition of Cyber Monday, According to the inspection of offers carried out by CACE together with the Faculty of Social Sciences of the University of Buenos Aires (UBA), a 26% average discount on the event’s official website. The most notable categories were: Services (54%), Supermarket (31%), Furniture, Home and Deco (31%), Babies and Children (30%) and Miscellaneous (29%).
Cyber Monday: what users value most when buying
According to a recent study carried out by Google, the purchasing planning and financing are aspects that were intensified in the face of this Cyber Monday.
“The dues They are one of the motivators and credit cards are positioned as the preferred payment method. While, Technology is positioned as the most prominent in terms of purchase intention (45%),” commented Evangelina Suárez, Commercial Director of the Retail Industry for Google Argentina and added: “The popularity of the event, added to the anticipation of year-end shopping presents an opportunity for brands when it comes to present their offers to consumers.
According to a Google survey, carried out in August 2023, 45% of people with purchase intentions on the next CyberMonday will take advantage of the event to buy presents in the end of year season. This gives an indication that a large part of the purchases will be planned and, among these buyers, there are those who focus on looking for the best deals (38%) and those who investigate and they make shopping lists beforehand (33%).
Regarding the main purchase motivators for all product categories, there are the interest-free installments (40%) and the free shipping or returns (38%).
In this context, the payment methods favorites of Argentines for this discount season are the credit cards (31%) and digital wallets (21%), highlighting the importance of financing when purchasing.
Source: Ambito
