The 2023 edition of Cyber Monday has come to an end, an event that allows access to discounts and offers in numerous online store catalogs.
After three days of strong activity in the eCommerce sector, the event organized by CACE (Argentine Chamber of Electronic Commerce) showed once again that the consumer takes advantage of the most outstanding promotions in online stores.
What specialists said about Cyber Monday 2023
From Facturante, a multiplatform electronic invoicing solution, they indicated which were the most active provinces during Cyber Monday 2023: Buenos Aires, CABA, Córdoba, Santa Fe and Neuquén/Mendoza.
About, Lorena CominoCEO and Co Founder of Invoicing indicated that “Billing increased by 179% compared to last year, with an increase in the number of receipts of 13%. On the other hand, the average ticket reached $27,340 on this eDay.”
Besides, Juan Pablo Parody, CEO of PrestoTienda, commented that the most outstanding categories this year were “Clothing and Footwear, Electro and Techno, Furniture / Home / Deco, Health and Beauty.”
The CEO and CO Founder of shipnow, Franco Tertzakian added that “We noticed that the growth in orders was 15% compared to the recent Hot Sale and this taking into account the pre-election scenario that is being experienced in Argentina.”
“At VTEX we continue to support our client companies that participated in this 2023 edition with the robustness of our platform, so that they continue to provide positive experiences without problems knowing that dates like Cyber Monday multiply demand,” he concluded. Joshua Aveiro, Head of sales VTEX for Argentina, Paraguay, Uruguay and Bolivia.
Online shopping in the ballot context
According to the national study carried out by the innovation and trends consultancy Trendsity During the third week of October, the 94% of Argentines acknowledge being very or quite concerned about the situation in the country. Especially the segment between 31 and 40 years old, “Concern for the future is high and expectations are not renewed”points out Mariela MociulskyCEO and founder of Trendsity.
In a context of inflation, the economy tops the ranking of concerns.
73% of the cases surveyed by the report carried out in October mentioned having changed their usual brand for more accessible brands. In addition, 73% say they advance some purchases to protect themselves from inflation as much as possible.
“The uncertain outlook can still awaken the connection of brands with their audiences, as long as they make an adequate reading of the situation and deploy honest strategies where the perception of the future is empathetic with that of the consumer,” analyzes Mociulsky.
From the national study carried out by Trendsitysome indicators and trends emerge regarding the current consumer:
- 76% of Argentines acknowledged enjoying online shopping, 3 out of every 10 purchases are made online and immediacy, ease of shipping and promotions stand out as values.
- Social commerce is imposed as a channel for consultation and purchase, specialty influencers – with knowledge and honesty – will be very relevant.
- Regarding means of payment, new methods such as cryptocurrencies, biometrics and/or contactless payments are growing.
- This is a consumer who demands greater personalization and immediacy. Value what is tailor-made, look for anchors in a world of change, cultivate online and offline social groups, take responsibility and demand awareness about caring for the planet, lead a digital life to simplify your daily life.
Source: Ambito
