Planes filled with girls who come from other Latin American countries and the provinces to see itpacked buses circulate along the Argentine routes towards the Capital, which already has hotels practically full, accounts for bracelets that have a specific name, queues with tents for weeks and even months, merchandising everywhere, all of this generates recitals of Taylor Swift as part of his tour Eras Tour that is giving in river stadium and last night they had their debut. There is a whole swiftie economy that we cannot lose sight of and that positively impacts local activity.
Swifties bracelets are a business
An essential expense for all Swifties, who are Taylor’s fans, are bracelets with colored beads and letters, called friendship bracelets (friendship bracelets), which are made with tanza. In the Buenos Aires neighborhood of Once, they have been selling for as much as possible in recent times. “Businesses stock up hard for the Taylor Swift recital. There were some who ran out of merchandise, but I bought a lot to have and, luckily, I still have it. “What girls buy the most are the little letters,” he tells Ambit Gabriel Velázquez, who has his findings business in Uriburu and Sarmiento.
He says that they had some delays at Customs for the import, but they managed to resolve it quickly and were able to satisfy the swiftie demand. A letter bead bag It costs up to $2,000 at a wholesaler (all 200) to about $4,000 at retail locations. While they are sold by half a kilo for about $10,000 and the colored ones start at $1,500 for 200 and go up to more than $3,000. To that, we must add the rolls of transparent plastic thread (the tanza)which cost around $1,000 each for five meters.
Taylor Swift Merchandise: How Much Does It Cost?
Merchandising is also very abundant and is an essential expense for a true fan. You can get Taylor Swift t-shirts at the vendors or manteros on Corrientes Avenue starting at $5,000 and around the River Plate stadium the prices are much higher. There are those who pay more than $30,000 for t-shirts of his idol and the divers exceed $65,000 in some places in the City of Buenos Aires.
That’s as far as the smaller economy around is concerned, but the first thing the swifties paid were the tickets to recitalsfor which they paid from $20,000 (restricted vision seat) to $90,000 (preferential seat) and some VIP access to the field and stalls (which allowed early entry to the stadium) cost up to $150,000 when they went on sale in May of this year. Today the Resale in the illegal market ranges from $250,000 to $750,000 and are offered mainly through social networks.
Swiftie economy: airplane flights and tourism
But it doesn’t end there economic impact of the Taylor Swift effect. Sources close to the Argentine Chamber of Tourism (CAT) informed Ambit that “the sector sees a strong impact” of the swiftie fever. And the airlines are having a strong boost these days, thanks to the flights that go to Buenos Aires from different points. If they could they would land directly in the state of River Plate, because that is where a large part of its passengers go, the swifties.
The singer awakens passions throughout the world and is a rage throughout the national territory. For this reason, her followers travel to the City of Buenos Aires, by airspace or by bus to see her. To that, we must add the stay in a hotel or the cost of camping, which is quite a ritual.
And none of that is cheap, for example, for a fan from Mendoza, the ticket cost around $30,000 one way and the same for the return. The Salta swifties, meanwhile, They paid about $100,0000 for their tickets to and from the Buenos Aires city. Meanwhile, for someone who comes from somewhere in the Province of Buenos Aires, they can spend around $30,000 round trip, depending on the starting point.
For those who came from further away, like Tierra del Fuego, flights cost up to $160.00 round trip. Coming from Misiones, to give another example, It cost the followers of Mesopotamia about $200,000. And Taylor is loved by girls all over the country and also boys, it is not an exclusively female phenomenon. In fact, her speech is one of integration, without gender labels or appearances. Her songs call to be yourself.
Dollar and Taylor Swift: the exchange rate attracts fans from all over the world
And those who also listen to those messages of his musical proposal are those who They decided to come from other countries in the region just to see her. The Planes arrived from Colombia, Chile, Brazil and Peru with fans who want to take advantage of the beneficial exchange rate that Argentina offers at the moment, with a blue dollar around $900 in the illegal market. It is very convenient for them to come to the country to see their idol.
It happens that, for example, the tickets in our country cost the equivalent of about US$314half of what they cost in Mexico (US$614) and less than a third of what they cost in the United States, where up to US$1,000 is charged. Plus, daily expenses are much cheaper than in the home country of many Swift fans.
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Around the The equivalent of $1 million cost the Colombians who decided to come see her in River the round trip ticket.. Meanwhile, flights from Chile cost about $200,000 and the same for the return. And leaving from Lima, Peru, they paid an average of US$700 for the ticket round trip. Of course they also came on ferries from Uruguay, which cost them about $90,000 (round trip price).
Taylor Swift in Argentina: fans fill the hotels
To the cost of the transfer, accommodation in Buenos Aires must be added. Many Taylor fans went to hotels in the city, which, depending on the area he was staying in, each can cost around US$100 per night per room in the center, while, in the Palermo, Belgrano or Recoleta area, the price is up to US$500 per night.
Those who camp also have their daily expenses for purchasing food, drinks and supplies, which is difficult to calculate, but, according to Swiftie sources, it ranges from $3,500 to $8,000 a day more or less.
Thus, from the tourism sector they highlight that there is a strong impact of the arrival of swifties to the City of Buenos Aires. “This is in addition to an increase in foreign tourists that is feeling strong. The recitals in the city they are moving the needle because, in addition to the locals, they are coming from the countries of the region since the exchange rate favors them“We are very cheap,” they say. And they emphasize that it is very important that Argentina works to be the headquarters and host of major cultural events to support the sector.
Source: Ambito
