Categories such as champagne and sparkling wines project drops of up to 38%. Gastronomic professionals are looking for alliances between professionals to face the moment.
The cConsumption of seasonal products for the Holidays suffered a considerable decrease this year, according to a Nextbyn survey. “In this last month, we noticed a notable drop in the consumption of luxury and seasonal products“said Aldana Tancredi, commercial manager of Enro Distribución, distributor of mass consumption products in the southern part of the GBA.
In the category “champagne and sparkling wines”, sales recorded a sales drop of 21% in Novembercompared to last year, while the projected for December (if the trend continues), shows a down 38%.
In a context of growing inflation and constant price changes “it is essential that companies dedicated to the marketing and distribution of mass consumption products have tools that allow them to make their management effective” says Elvio Cescato, CEO of the survey company born in Rosario and specialized in mass consumption distribution software. Among these tools are update prices daily, Schedule price changes without having to do so manually, provide the sales force with updated information, have order suggestions based on your customers’ purchase histories, and load combos and promotions in bulk.
Gastronomic alliances between professionals in the field stand out
On the other hand, in the gastronomic field, the idea stands out ally among colleagues to be able to work cooperativelyas happened with the members of the Japanese Gastro Club, civil association that brings together small gastronomic entrepreneurs specialized in Japanese food. “We are seeing a big difference compared to what was on New Year’s Eve in 2022; for example, reservations for New Year’s dinner, at this point in December, we already had almost all the capacity, but this year there are still plenty of tables available,” he says Lorena Nonakapresident of the Japanese Gastro Club.
Regarding consumption habits, “You notice an adjustment in people; for example, in sushi orders, Although they continue to order, the number of pieces per person has decreased; People adjust the amount to be able to ‘treat themselves’,” adds the person also responsible for La Grulla, a holiday complex in Chascomús. “The same thing happens with the accommodation we have in our complex. Many reservations for summer holidays have even been canceled in recent days,” complete.
In this organization that began with a WhatsApp group but now has more than 80 members, they have learned to make group purchases to reduce costs, manage a benefits club in supermarkets in Chinatown, share supplier data and organize joint activities. “Sushi consumption for ‘groups’ dropped noticeably; This weekend, one week before the Holidays, we had a 45% drop in the number of orders; We no longer see large orders like other years, plus all payments are by card or using app promotions,” concludes Nuria Rimoldi from Hoshi Sushi.
Source: Ambito
