“The expectations of the toy sector are very good. An encouraging indicator is the sale of Christmas trees, which had the best sales performance of the last 5 years.” After having gone through the most difficult stage of the pandemic, many families are preparing reunions for these Holidays and that affects sales “he highlighted.
The Argentine Toy Industry, made up of 180 manufacturers, is recovering and increasing the installed capacity used throughout the year. “Currently, we are occupying 70% of the productive capacities and we hope to once again have 50% of the participation of the Argentine industry in the Argentine market based on the different measures promoted by the Government such as the intelligent administration of foreign trade, which considers not only the flow of imports but also other important variables for the development of the sector such as exports, investments and hired employment “.
Given the possibility of a shortage of imported products, the Chamber admitted a reduction in products but not significantly: “In Argentina there is still a stock of imported toys left by the 2016-2018 import pandemic, when the volumes of toys from abroad doubled and, although we currently observe an increase of 14% in the accumulated January to September of the current year compared to 2020, these levels represent a reduction of 32% compared to the same period 2019 “.
Prices for this Christmas
For Emmanuel Poletto, the items that star in this year’s Christmas shopping will continue to be board games but also outdoor toys such as walkers, skateboards, balls, inflatables, skateboards, borers, water launchers and items to play in the sand such as cars and trucks.
Can be found Board games like ludo or goose for less than $ 800, pots of modeling dough or slime for $ 199 or a kit with accessories for less than $ 500. Beach game sets can be purchased for $ 400 on average while water launchers are offered for $ 449. If we get on wheels, we can get skateboards from $ 3,200 while a tricycle can be purchased for $ 4200.
Likewise, games and toys from early childhood up to three years, which account for 40% of sales, we can find sets from $ 400. On the other hand, plastic cars start at $ 199 and medium dump trucks are at $ 650.
Another of the categories that are always in good demand are dolls and babies, which favors the Argentine industry because it specializes in manufacturing this segment. Depending on the range, they start at $ 1,300 (classic) or $ 1980 (royal factions).
Source From: Ambito
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