Almost half (specifically 46%) of the Argentines who belong to the middle social sectors think about not going on vacation this summer, 17% do not know if they will or not and only 37% do plan to do so.
And, within that 37%, the majority (25%) will travel within Argentina.10% plan to go abroad and 2% will have their vacations inside and outside the country.
Regarding how you plan to pay the most important vacation expenses, Cash (51%) will coexist with debit cards (53%) and credit cards (52%). With differences by income: in the upper-middle segment, preferences go to cash (which can be without receipts).
These data come from a report by D’Alessio IROL that analyzes how economic adjustment impacts the vacation plans this year and reveals that the percentage of those who think about not going anywhere reaches 60% within the medium-low segment.
Holidays 2024: shorter than before
Another fact that draws attention is that The holidays were shortened: for most of them they will not exceed 10 days. Only a third think it will take more than 15 days and those over 40 years of age are those who will have the longest.
On the other hand, the survey showed that 40% are making this decision conditioned by how they see the economic outlook and 22% say that what they ultimately do will depend on How much does it cost to go on vacation? On the other hand, a 6% wait to see if there is any government promotion plan or not, as happened the previous year, with Pre Viaje, for example, and almost 3% are paying attention to how the value of the card dollar evolves.
“What you perceive about the economic scenario, added to the final cost-value of the tourist dollar, is conditioning your decision to go on vacation or not,” they point out from D’Alessio Irol.
He economic outlook is more important for people under 30 and those who are between 45 and 54 years old. While the cost has more weight among those under 44 years of age (27%) and decreases in those over 45 years of age (18%).
Summer 2024: the most chosen places
Regarding the destinations chosen within the country, 35% would choose the coast for vacation, 33% prefer the South (Bariloche, San Martín de los Andes and Calafate) and 28% opt for the mountains (Córdoba and San Luis), while 10% opt for Mendoza or San Juan and another 10% think about the North (Salta / Jujuy / Tucumán / Catamarca).
lPreferences also change depending on age: 60% of under-34 year olds prefer the South and most of the older people would opt for the coast.
While, to travel abroad, Two very different places compete in preferences in climate, type of vacation and cost: Europe with 31% and Brazil, with 21%. Chile and Mexico, for their part, are positioned as two minor options, each with 14%. And the United States emerges as a destination for 7%, especially among adults over 45 years of age.
Traveler insurance has room to be marketed: a third of potential travelers would be predisposed to contract it. The preference for traveler insurance changes depending on the generation: Generation X and the Silver Generation are the most interested. 65% of Millennials do not consider it important.
Source: Ambito
