Despite the promotions of some businesses, it was not enough to overcome the drop in sales. Which were the items that lost the most.
The sales of the SMEs retail stores for the arrival of the Three Wise Men 2024 They fell 13.6% compared to the same date in 2023, measured at constant prices, according to the Argentine Confederation of Medium Enterprises (CAME).
There was little movement of people, and purchases were limited to clothing and toys for the younger segment. He average ticket was $28,468, 327% above last year. This means there were fewer sales, but of greater value.
The clothing was the only one of the 5 items surveyed which ended higher compared to last year (+5.1%). While the rest fell, with the largest drop recorded in video, audio equipment, cell phones and accessories (-26.9%).
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Retail sales fell in December
The sales in the SMEs retail stores registered a fall of 13.7% in year-on-year terms in December, with which the cumulative figure for 2023 closed with a decline of 3.4%, according to a survey carried out by the Argentine Confederation of Medium Enterprises (CAME). Compared to last November, for its part, retail sales reflected a decrease of 11.2%.
From CAME They indicated that throughout 2023 “only the category of Footwear and leather goods “exhibited a meager growth of 0.4%.”
The results arise from SME Retail Sales Index of CAME, prepared based on a monthly survey among 1,256 retail businesses in the country, carried out from January 2 to 5, 2024.
From the entity – in a statement – they highlighted that December turned out to be “the most challenging month for the SME commerce sector, which had hoped to compensate for accumulated losses between January and November; while it is traditionally a highlight period of the year.”
Source: Ambito
