Image: VOLKER WEIHBOLD
The company announced this on Wednesday based on the preliminary balance sheet figures. Sales are expected to be between 2.65 and 2.67 billion euros, an increase of nine percent. Bicycle sales in particular increased by 33 percent.
With 157,358 e-bikes & bicycles, almost half as many bikes as motorcycles (381,634 units, plus two percent) were sold. In Europe, sales were around 140,000 motorcycles, around two thirds of the motorcycles were sold in markets outside Europe, particularly in North America, India and Australia.
Stefan Pierer’s company recently announced that in 2024 – after years of increasing its workforce – around 300 jobs will be cut at the Mattighofen-Munderfing location. The reason is relocations to India and China, where there are partnerships. Because the local location has “adverse conditions”. In 2022, 800 more jobs were added, bringing the total to 5,200.
“The price-sensitive middle class of motorcycles with a displacement of 700 to 900 cubic centimeters is being relocated in order to secure our competitiveness in the long term,” said Pierer Mobility CFO Viktor Sigl after the announcement of the job cuts, which will primarily be achieved through natural fluctuation. There are two main reasons for this: “The supply situation is significantly cheaper than here and the wage and salary levels are significantly lower than in Europe.” The proportion of supply costs, in turn, is a significant part of the cost structure of Pierer Mobility and therefore KTM. This affects the upstream suppliers, because production has to take place somewhere: “And as far as China is concerned, the conditions there are better than in Europe, especially for the middle class.”
more from economics
