Edeka cracks down on the condition dispute with Pepsi mother PepsiCo and lists the entire range. The background to the escalation is the demands of the purchasing alliance Epic, which PepsiCo does not want to meet.
Anyone who wants to buy products such as Pepsi, Lay’s Chips, Lipton iced tea or Schwipschwap from Edeka in the future will no longer find them. Or stand in front of empty shelves. Because the supermarket chain has cracked down on the condition dispute with the US food company and delisted the entire range of the parent company PepsiCo, reports the “”.
The background to the escalating dispute are prices and conditions. This year, Edeka wants to bundle its requirements for the first time via the Everest purchasing alliance in Amsterdam and Epic Partners in Geneva. And attracts a lot of trouble with it. Because PepsiCo is not the only company that the powerful retail chain is messing with. L’Oréal, Melitta and Granini also quarrel with Edeka. With this move, CEO Markus Mosa wants to reduce the industry’s high returns from his point of view and negotiate better prices and conditions for Edeka. If that doesn’t happen, the products fly off the shelves. Edeka is not alone in the fight against industrial giants, but works together with other European trading companies such as Migros (Switzerland), Ica (Sweden), Magnit (Russia) and other food retailers. According to the “”, the new Büdnis for the Edeka Group should “bring in a high double-digit million amount per year”.
Edeka struggles with Granini
In the meantime, the gaps on the shelves are clearly visible, according to the “LZ”. In the dispute with Granini, Edeka had resorted to a ruse and replaced the juice bottles with optical copies of the Albi brand. Granini had taken legal action against this and obtained an injunction against which Edeka had already lodged an objection.
According to the “LZ”, Edeka does not want to comment on the expulsion of PepsiCo. The food company has the industry journal make it clear: “PepsiCo is able to deliver to Edeka.”
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Source From: Stern
Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.
