The summer season 2024 is marked by uncertainty resulting from the record of inflation in December, the strong devaluation and the Government’s measures. As a result, a greater care in consumption at the destinations, but at the same time a sales record in mass consumption products due to the increase in advance purchases in the cities to mitigate the next price increases.
According to data arising from a survey by Nextbyn – the Argentine Scale Up specialized in mass consumption distribution software in Latam – country-level data a few days before the start of the high season reveal a unexpected phenomenon.
Summer trends: what careful consumption and mass stocking consist of
In the category of “fizzy drinks”the sales of the leading brands for the first half of January 2024 (in units), show a increase greater than 23% comparatively to 2023. On the other hand, in the category “Flavored waters”although there is a decrease in consumption of 20% in 2024 for leading brands, it is compensated by an increase greater than Four. Five% in the second brands. Likewise, the category “beers” increased by a 38% and the “table wines” increased a 52% your sales vs. to the same period of the previous year.
Aldana Tancredi, Commercial Manager of Enro Distribución, distributor of mass consumption products in the southern area of the GBA, confirmed the data: “We can’t copenot only because of the number of orders but also because we must constantly check and change the price list. We are selling much more than in December and even that in January of last year. And this happens in all categories, from food and drinks until diapers and cleaning products. It would seem that those who couldn’t go on vacation are hanging out with friends at home and consuming more or are stocking up.”.
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In this context of rising inflation, uncertainty and constant price changes“it is essential that companies dedicated to the marketing and distribution of mass consumption products have tools that make management effective“said Elvio Cescato CEO of Scale Up.
“We observe a constant movement in the points of sale relative to prices, but also adding promotions according to customer behaviors. At this point the technology “It is a key ally to add agility to this very dynamic reality,” he added.
In this way, it can be done price changes daily; load combos and promotions segmenting by type of client, area, dates; until you can have order suggestions based on your customers’ purchase histories to be able to sustain or increase the sales levelwhile the consumption habits of end customers vary due to economic fluctuations.
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Summer holidays 2024: what is the tourist trend in Argentina
In the tourism sector, “Although everything is complete in January, reservations per stay are shorter and takes care of everything about the date. There were not as many advance reservations as other years. In fact, for February we are at 50% reservations excluding days of Carnival“said Lorena Nonaka, owner of a complex located in the Buenos Aires city of Chascomús.
“As for the gastronomic part, we noticed that people are cooking more inside the complex. They arrive with the provisions from origin and when it is time to go out to eat they look prices. The number of diners and orders is a 30% less to other Januarys and payment is generally by card”he added.
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Along these lines, the mayor of Villa GesellGustavo Barrera, expressed in his X account that the occupation is in a 60% and assured that “whoever talks about an excellent season is lying, there is a lot of worry and uncertainty”.
On the other hand, some seem more optimistic as highlighted on the official website of Cordovawhere they state that “2024 began with encouraging data for tourism in the province,” this was confirmed by Adrián Asato, owner of a restaurant specializing in ramen located in the heart of the capital of Córdoba.
“Although people had a consumption changeFor example, you drink much more lemonade than alcoholic beverages, you notice that there is more internal tourism than in previous times. Compared to last year it looks more influx. The cooler weather also benefited us since last year there was a 40° heat wave at the beginning of January and There was no one on the street”, he concluded optimistically.
Source: Ambito
