After four quarters of declines, Apple can once again record an increase in sales. The iPhone was probably lying under some Christmas trees.
Apple made a profit of almost $34 billion in the last holiday quarter thanks to continued demand for its iPhone. Sales rose by two percent to 119.6 billion dollars (110 billion euros). It was the first increase in sales after four quarters of declines. Apple thus digested a decline in revenues of around 13 percent in the China segment, in which the group includes business in Taiwan and Hong Kong.
The iPhone was once again the driving force with an increase in sales of around six percent to 69.7 billion dollars, as the company announced after the US stock market closed. According to calculations by market researchers, Apple became the world’s largest smartphone provider for the first time last year, replacing long-time leader Samsung. iPhone sales exceeded analysts’ expectations, who on average had expected $68.55 billion. The new iPhone 15 went on sale in September.
In the services business, Mac computers and the iPad, however, Apple missed market expectations. The share temporarily fell by around 1.6 percent in after-hours trading. The bottom line is that Apple increased profits by 13 percent to $33.9 billion.
Source: Stern
