In 2022, significantly more bicycles were built than sold. That’s why some bikes are cheaper than usual. But the goods aren’t being sold off, says the head of the bicycle industry association.
According to the manufacturer, customers can still hope for discounts when buying a bicycle. The production in 2022 was much larger than what the market was able to purchase, said Burkhard Stork, managing director of the bicycle industry association, the editorial network Germany (RND). “Some of these stocks are now being sold at discounts.”
But the goods will not be sold off, said Stork. The idea that you can get bikes for half the price is unrealistic. “But excellent bikes built in 2022 and 2023 are currently cheaper than they would be under normal circumstances.”
According to many dealers, sales are above the level of 2019, but below the Corona year 2020, said Stork. “We are sure that the market is fundamentally healthy and far from saturated – especially for e-bikes. If there is another sunny spring, the warehouses will quickly be empty and prices can then rise again very quickly.”
Source: Stern
